Se i videoclip pop coloratissimi, con set giganteschi e studiate coreografie di gruppo non sono ancora una reliquia del passato, lo dobbiamo anche e soprattutto a Cardi B. Dopo il manifesto femminista di WAP, la rapper statunitense torna con un altro promo ad altissimo budget, coraggiosamente affidato alle mani della regista ucraina Tanu Muino, che si consacra definitivamente dopo essere partita dal pop nazionale ed essersi fatta notare con grosse produzioni per Rosalia e Yungblud.
Up! comincia come un addio al 2020, di cui Cardi ne officia il funerale calpestandone la tomba che, segnatamente, è anche la tomba del maschio archiviato con il video precedente. A seguire troviamo coreografie (twerking come se piovesse) con evoluzioni continue, alternate a ritratti della star ricchissimi in termini di art direction e styling, il tutto indorato da scene saffiche e product placement a vibratori, cuffie auricolari e perché no champagne. Up, up, up, senza sosta.
Credits
Director: @tanumuino
Production Co: @underwondercontent
Executive Producer: @frankborin @ivannaborin
Producer: @tayhawes
Video Commissioner: @kxreemjxhnsxn @overscenellc
Creative Director @kollincarter
SVP Atlantic Records: @sthuby
DP: @nikitakkkuz
Stylist: @kollincarter
Choreographer: @itsbankhead
Production Designer: @BrandonMendez
Key MU: @erika_lapearl_mua
Key Hair: @tokyostylez
Editor: @vinniehobbs
Editorial Facility: @vhpost
Colorist: @davehussey
Color Producer: @mariocastro @company_3
Prod Manager: @justbearit
Prod Supervisor: @hashtagbeezee
1st AD: @MakingMovesMorales
2nd AD: @damon_limbrick
2nd 2nd AD: Ronnie Montanez
VFX Producer: @maxcoltt
VFX: @the_frender
VFX: @romafx
Beauty: @digitalbeautywork
Additional VFX: @k.awika
Director’s Rep: @hartrepresents
Choreographer: @itsbankhead
Stylist: @kollincarter
Key MU: @erika_lapearl_mua
Key Hair: @tokyostylez
Talent:
Dancer: @diannamatos
Dancer: @Mssjb
Dancer: @dxncecandii
Dancer: @joya_jackson
Dancer / Kissing Girl: @makia_chantel
Dancer / Car: @biancabrewton
Dancer / Car: @amerahh Dancer / Car: @tacir.r Dancer / Car: @ahsiajanae Kissing Guy: @claude_junior Seashell Girl: @desmatripp Seashell Girl: @amberdiamond
Seashell Girl: @mendesmarina
Seashell Girl: @NurysKMateo
Transparent Guy: Adam Rodney
Transparent Guy: Evangelos Chaliotis
Stunt Coordinator: Craig Jensen
Utility Stunt: @itsbryanmccoy
Utility Stunt: @ferragam0mike
Casting Director: @milltickettv @millticketceo
Camera Department:
Cam Op: @Nickmullersteadi
1st AC A Cam: @hsk.one
1st AC B Cam: @theloniousfawkes
2nd AC: @smileysashie
DIT: @aryamovies
Techno Arm Lead – @anypovjobs
2nd Arm Tech – Andrew Azouz
Stabilized Head Tech – Jaden Nolan
Lighting Dept:
Gaffer: @bluepowerinc
Best Boy: Max Kozelchik
Board Op: @dannicabaruvias
Board Op: Jeffery Pardee
SLT: Jorge Kunze
SLT: @r063l10g
SLT: Mike Graves
SLT: Adan Galindo
SLT: @Conman.2
SLT: Lukas Hencey
Grip Dept:
Key Grip: @workingmaninc
Best Boy: Alec Shepherd
Grip: Otis Mannick
Grip: @SeizeTodey
Grip: Derrick Holub
Grip: @mk112789
Grip: @robertseangriffith @rvrgrip
Grip: @kframe82
VTR / Playback:
VTR: @katharine_martinezz
Sound/Playback: @kismfilms
Art Dept:
Art Director: @nightwindow
Set Decorator: @christopherjbeltran
Prop Master: @grhorning
Leadman: @misterminty
Art Dept Coord: @crysgriego
Art Driver: Jaime “Bonks” Caro
Construction Coord: Duane Russel
3D Printer: @thereyouhaveit3d
SFX: Sal Venegas
Set Dresser / Drappery (Pipe Dreams): Elliot Hines
Set Dresser: Seth Murray
Set Dresser: @inmalibu2
Set Dresser: @darkcafe70
Set Dresser: @josephbrunellepotter
Graffiti Scenic: Jevon Dismuke
Styling Department:
Artist Asst Stylist: Jennifer Ubechuvkwu
Dancer Stylist: @thecartercollective.co
Dancer Styling Asst: @aaronchristmon
Dancer Styling Asst: @hybridhues
Dancer Tailor: @sirbabajagne
Make up & Hair Dept:
Artist Key MU: @erika_lapearl_mua
Artist Asst MU: Erik Roman
Artist Key Hair: @tokyostylez
Artist Asst Hair: Nakia Watts
Artist Asst Hair: William Jackson
Artist Team: Patience Foster
Artist Team: Brooklyn Johnny
Artist Nail Tech: Jenny Chev
Dancer MU: @makeupgalore365
Dancer MU: @julieeedinhh
Dancer MU: @geennuhglams
Dancer MU Intern: Ann Whitbeck
Dancer MU Intern: @truebeauty_lizmua
Dancer MU Intern: @abirhhelwani5
Dancer Key Hair: @StylesByDaVonte
Dancer Hair: @iamdavontae
Dancer Hair: @atouchofnish:
Dancer Hair Intern: @leovalentinohair
Dancer Hair Intern: Princella Lewis
Additional Crew:
Craft Service: @milacraftservice
Craft Service: Pedro Aguirre
Craft Service: Paloma Aguirre
Key Medic: @setmedic_mike
Medic: Jeremy Winters
Medic: @Mermaitai
Key CCO: Eldad Sharon
CCO Asst: Jun Umemoto
CCO Asst: Edith Mejia
CCO Asst: @danesandborg
Office PA: @trayhawes
Office PA: @vestatuckute
Truck PA: @vestatuckute
Set PA: @MentallyEmancipated
Set PA: @codycoolgroove
Set PA: @justin.m.hill
Set PA: @riturnoftheseth
Set PA: @kriswav
Set PA: @bydrozen
Set PA: @flytybc
BTS Team:
BTS Producer: @lordjrose
BTS Director: @scrilldavis
BTS Videographer: @remarkable.media