Con il video di Gift Horse, gli Idles ritornano nel territorio dell’alienazione, ma sempre con un tocco surreale. Il promo diretto da David Helman è ambientato in un ipermercato, autentico specchio della società dei consumi, trasformato per l’occasione in un teatro di scenette paradossali e quadri iconici che vogliono essere (e spesso ci riescono) fulminanti commenti sull’attualità. Un video massimalista, che procede per accumulo senza sciogliere mai la sua costante tensione.
Credits
Production Company – Iconoclast
EP – Sarah Pearson
EP – Jean Mougin
Producer – Manoela Chiabai
Director – David Helman
Director’s Rep – Claire Stubbs
Video commissioner – John Moule
Production Manager – Nathan M. Legger
Production Coordinator – Konstantin Kissimov
Location Manager – Mike Glynn
1AD – Joe Mulvihill
2AD – Hollie Burton
2AD (2nd Unit) – Tom Coley
PA – Alishia Shaw
PA – Luke Clifton
Runner – Frankie Stone
Runner – Harvey Weston
Runner – Cerys Keaneally
Runner – Will Atkins
Runner – Aditya Jain
Runner – Andrew Williford
DOP – Mattias Rudh
1AC – Sam Rawlings
Loader – Cai Stephens
Grip – Oliver Lemmings
Camera Trainee – Emily Kirby
DOP 2nd Unit – Ramzi Hibri
1AC (2nd Unit) – Lucie Seymour
Loader (2nd Unit) – Bo W. Giesen
Camera Trainee – Matt Carlson
Video Operator – Louis Vella
Video Assistant – Laura Heilanen
Gaffer – Bill Rae Smith
Spark / Van Driver – Adam Buruncz
Spark – Ana Vilar-Bergua
Trainee Spark – Harry Rae Smith
Trainee Spark – Curtis Leon Shaughnessy
Trainee Spark – Atharva Puranik
Production Designer – Max Randall
Art Director – Anna Grabowska
Art Assistant – Maria Grigoryeva
Art Assistant – Lorella Bianco
MuA – Nicole Paskauskas
MuA Assistant – Lauren Jeffrey
Hair Assistant – Lee Patrick Devlin
Costume Designer – Ellie Walker
Stylist Assistant – Henry Hawksworth
Stylist Assistant – Lucy James
Costume Assistant – Bonny Gorman
Editor – Nick Rondeau
Assistant Editor – Sidney Williams
Post Producer – Esther Gonzalez
Color House – Ethos Studio
Colorist – Kaitlyn Battistelli
Executive Producer – James Drew
Head of Production – Natasha Sattler
Color Producer – Nat Tereshchenko
Online Artist: Logan Tarter
Medic – Steve Boston
Camera Van – Ross Duggan
Production Van – Dan Ellis
Cast:
Will Atkins @snark_e
Nathans Stubbs
Karouna Singh
Kaiden Ford
Ken O. Smart
Siddharth Sivadas
Sally Wells
Java
Tom Baker
Dale Roberts
Berry Edokpolo
Harold Jude Rose
Alfie Black
Mark Stringer
Thomas Roberts
Freya Ruparel
Yung Lee
Kamari-J’siah Robinson
Fraser Merilind-Wu
Joshua Urqhart
Charles Timson
Abdoulie Touray
Isla Floyd
Blu Copland
Mikhael A
Polar, the Bull
Slough, the fish
Kitty, the Snake
Milo & Muffin, the dogs