Dave Meyers dirige il video di Little Simz, Gorilla e, in poco più di quattro minuti, sviluppa il concept variando set, angolazioni, formati, colore, composizione e movimenti di camera almeno diciassette volte, usando anche qualche effetto speciale e qualche citazione.
Il risultato è uno straordinario collage che spiazza continuamente lo spettatore e lo pone spesso in una situazione di disagio, non tanto per i contenuti ma per le soluzioni creative scelte per rappresentare i temi trattati dalla rapper britannica nel brano: un pizzico di nostalgia, la consapevolezza e la fierezza di avercela fatta (e di essere fatta) in un certo modo.
Credits
Directed by Dave Meyers
Produced by Roisín Audrey Moloney & Nathan Scherrer
Executive Producer Nathan Scherrer
Production Company Freenjoy
Director Rep Jamie Rabineau & Cheyenne Shannon for Lark Creative
Production Managers Joe Keenan, Sina Pars
Director of Photography Scott Cunningham
Production Design NuCalifornia
1st AD Kenny Taylor
Gaffer Mike Van Meter
Key Grip Dave Riggio
1st AC Pergrin Jung
Choreographer Sienna Lalau
Simz Wardrobe Stylist Luci Ellis
Simz Wardrobe Assistant Victoria Jackson
Dancer Wardrobe Stylist Ann-Marie Hoang
Dancer Assistant Stylist Kim Nguyen
Simz Make-Up Nibras Simz
Hair Salih Watts
Dancer Hair Ar’Tavia Harris
Dancer Hair Assistant Jasmine Williams
Dancer Make-up Charde Rene
Dancer Make-up Assistant Ashley Clemons
Special thanks & photography reference: Musical Instruments – Image by Rafael Pavarotti and Ibrahim Kamara / Art + Commerce
Special thanks & photography reference: Infinite, Backbone, Reborn – Images by Michael Aboya
Special thanks & photography reference: Black puffa – Gabriel Moses
Special thanks to Microsoft & BMW
Check out the Online Microsoft Experience here: https://gorilla.littlesimz.com/
Edited by Greg Scruton @ Cabin Edit
Edit Producer Michelle Dorsch @ Cabin Edit
VFX by Foreign Xchange
VFX Producer Gosia Herman
VFX Supervisor Les Umberger
Color by Dante Pasquinelli @ Ethos
Color Producer Nat Tereshchenko @ Ethos
Dancers: Jared Allen, Kalvin Trevonte, James Dhaiti, Jamal Deandre Green, Josh Price, Corey Turner, Alekz Gerard, Destiny Vaughan, Crystal Jackson, Patience Aquart, Kayla Rae Zimmerman, Darina Littleton, Jada Walker, Whitney Jones, Dominique LaRaine
Skaters Antonio Evans, Lester Singleton, Anthony Amedori, Darius Heinrich-Hutton
BTS Photography Annie Noelker
BTS Photography Karolina Wielocha
Label: Forever Living Originals / AWAL
Label video commissioner: Bianca Bhagat
Creative brand marketing lead: Stephanie Gaber