Sempre bello ritrovare firme come quella di So Me su un videoclip: il francese ha infatti diretto il promo di Sugar, brano frutto della collaborazione tra il dj e producer Riton e Soaky Siren e costruito attorno a un sample preso da Candy Shop di 50 Cent. Protagonista assoluto del video è un incontrollabile ragazzino preso sotto dai dolciumi, che seguiamo mentre scatena il panico tra le vie di Londra pur di trovare una dose di zucchero.
Credits
Director: So Me
DOP: Matias Boucard
B Cam: Lara Perotte
Executive Producer: Maeva Tenneroni
Video Commissioner: Kim Jarrett
UK MD: Jean Mougin
UK Executive Producer: Lana Salfiti & Cora Rodriguez
Production Coordinator: Marius Crehange
Producer: Luke Tierney
Production Manager: Nycollas Abreu
Production Assistant: Konstantin Kissimov
Production Assistant: Sidney Kwok
1st Ad: George Cassavetti
2nd Ad: Ben Ketley
Runner: Marco Petulla
Runner: Archie Holm-Slack
Runner: Harrison Peterkin
1st AC: Thomas Nicholson
2nd AC: Ellie Spigariol
Camera Assistant: Colleen Lee
Grip: Beau Williams
Gaffer: Krunal Saardani
Spark: Shaun Clarke
Spark: Dale Healy
Production Designer: Oian Arteta
Art Dept Assistant: Joshua Brooks
Art Buyer: Issy Brazier-Jones
Stylist: Lucy Isobel-Bonner
Stylist Assistant: Anabelle Barton
Stylist Assistant: Poonam Chauhan
Make-Up Assistant: Molly Whiteley
Hair Stylist: Laura Swaine
Catering: Melissa Solmaz
Chaperone: Georgia Griffin Jr.
Film Scan: Cinelab
Casting: Road Casting
Lead Kid: Ethan Wesley
Goofy Guy: Hugo Hamlet
Goofy Guy: Mayokun Olawale
Dad: Lindsay Townley
Son: Marius Crehange
Cook: Max Packman-Walder
Geezer: Wayne Reid
Geezer: Kishore Bhatt
Cashier: Harrison Peterkin
Wig Shop Girl: Lia Anderson
Wig Shop Girl: Beth Berg
Wig Shop Girl: Stacy Pama
Wig Shop Girl: Marie Marriott
Bus Stop Girl: Morgana Byworth
Bus Stop Guy: Bruno Crayn
Cop: Vanessa Puma
Cop: Liam Logan
Cop: Jordan Laidley
Post-Producer: Yéléna Dos Santos
Editor: Jon Echeveste
Assistant: Guillaume Ribard
Assistant: Giovanni Bufali
Graphic Artist: Lucas Latil
Colorist: Thomas Canu